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BIOTECH CONSULTANT PRODUCT STRATEGY, COMPETITIVE INTELLIGENCE, MARKET RESEARCH

Amy Serota

I’m an independent biotech consultant specializing in strategic insights, forecasting, and product strategy.

Biotech Consultant

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Areas of expertise

  •  Opportunity assessment and forecasting
  • Competitive intelligence
  •  Primary market research
  • Indication selection analysis

About Amy Serota

I am an independent insights professional with 20 years of experience gained in-house and as a strategy consultant specializing in strategic insights, forecasting, and product strategy across the life sciences sector. I work with biotech and healthcare organizations to guide decision-making, evaluate market opportunities, and shape development strategies that drive successful outcomes.

My experience spans leading roles at Genentech and Roche, where I focused on oncology, hemophilia, and global strategic insights, as well as earlier consulting work at Charles River Associates and IQVIA. I bring a strong foundation in market analysis, competitive intelligence, and commercial strategy.

I have supported organizations in forecasting, pipeline prioritization, and translating complex data into actionable insights. My approach combines analytical rigor with a deep understanding of the biotech landscape, enabling teams to navigate uncertainty and make high-impact decisions that advance innovative therapies and improve patient outcomes.

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