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CEO

Marco Witteveen

CEO Medestex, Medical Device Strategy and Exit. Advising startups and transforming strategy towards realistic business.

Medestex

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Areas of expertise

  • Biomarker strategy and diagnostics
  • Business development, Partnerships, Funding
  • Commercialization and market access
  • Commercially reasonable efforts
  • Digital health and AI
  • Fiduciary duty and corporate governance
  • Healthcare
  • Medical Devices

About Marco Witteveen

I help startups in medical products, services, and technology go from early-stage spark to global scale. As a senior executive and growth catalyst, I bring strategic clarity, commercialisation expertise, and the ability to rapidly adapt to market shifts.

With a track record in business planning, product and market strategy, and global market entry, I’ve partnered with CEOs, VCs, and founders to build value, define revenue streams, and position businesses for sustained growth. My experience spans healthcare, diagnostics, biotech, fintech, and beyond—always backed by strong leadership, winning teams, and strategies that deliver measurable results.

💡 Strengths: Global leadership, go-to-market strategy, sales & marketing, product launches, deal structuring, change management, and strategic partnerships.

Colleagues describe me as a leader with “great strategic skills, broad knowledge/network, and the ability to inspire teams while staying laser-focused on the goal.

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