Todd Canfield

Senior medtech commercial leader with 25+ years of experience spanning commercialization, strategic marketing, sales leadership, market development, and product launches. I have led national and global initiatives across breast reconstruction, aesthetics, infection prevention, capital equipment, and early-stage medical technology. My expertise includes go-to-market strategy, hospital adoption and Value Analysis Committee pathways, account targeting and segmentation, sales-force effectiveness, KOL and Voice of Customer programs, pricing and contracting strategy, portfolio growth, forecasting/S&OP, and cross-functional commercialization. I have operated from startup environments through Johnson & Johnson, leading businesses, launches, and field organizations with responsibility for more than $40M in annual revenue. I also advise organizations on commercialization challenges, growth strategy, and practical execution.